02/22/2023
2:22PM
CANBE was designed to cultivate hope and resilience, reminding people of their strength to overcome challenges and realize their dreams. The brand aims to break the stigma surrounding mental health and encourage open conversations, fostering a supportive community that uplifts and empowers individuals. Founded from personal experience, particularly overcoming chronic pain and depression, CANBE emphasizes the transformative power of choice, promoting the belief that life can always improve if one embraces the journey of becoming better. It’s about fostering positive habits and encouraging people to continue striving for self-improvement.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™